Product Updates

New: AI Reply Engine Now Supports 20+ Languages

Our AI Reply Engine now generates brand-voice-matched responses in 20+ languages — helping global businesses respond faster than ever, without hiring translators.

January 10, 20263 min read

Multi-LanguageAI RepliesGlobal

The ReputationSystems AI Reply Engine now generates review responses in 20+ languages. It auto-detects the language of each incoming review, drafts a natural, brand-voice-matched reply in that same language, shows you both sides with translations, and publishes on your approval — no translators, no configuration, no Google Translate guesswork.

The Short Answer

The ReputationSystems AI Reply Engine supports more than 20 languages, letting businesses respond to customer reviews in the reviewer's own language without hiring translators. Supported languages include English, Spanish, French, German, Italian, Portuguese, and Dutch, plus Japanese, Korean, Mandarin Chinese, Arabic, Hindi, Turkish, Russian, and Thai. The workflow has four steps: the AI auto-detects the review's language, generates a brand-voice-matched response in that language, displays the original review and proposed reply side-by-side with translations, and publishes in the original language after one-click approval. This is not machine translation with a wrapper — the AI understands cultural context, formality levels, and idiomatic expressions, so a Japanese response uses appropriate honorifics and a Spanish response matches the regional dialect. Hotels using multi-language responses see 28% more international bookings, because guests feel valued when a business replies in their language.

Respond to Every Guest, In Every Language

If you run a business that serves international customers, you know the challenge: a German tourist leaves a review in German. A Japanese business traveler writes in Japanese. A French couple posts on TripAdvisor in French. Do you ignore them? Use Google Translate and hope for the best?

Starting today, the ReputationSystems AI Reply Engine handles all of this automatically.

Which languages are supported?

🌍

European Languages

English, Spanish, French, German, Italian, Portuguese, Dutch

🌏

Asian & Other Languages

Japanese, Korean, Mandarin Chinese, Arabic, Hindi, Turkish, Russian, Thai

How does multi-language AI reply work?

Auto-Detect

The AI automatically detects the language of the incoming review — no configuration needed.

Generate

It generates a natural, brand-voice-matched response in the same language as the review.

Verify

You see both the original review (with translation) and the proposed response (with translation) side-by-side.

Publish

One click to approve. The response publishes in the original language.

Not Just Translation

This is not Google Translate with a wrapper. The AI understands cultural context, formality levels, and idiomatic expressions in each language. A response in Japanese uses appropriate honorifics. A response in Spanish matches the regional dialect.

Hotels using multi-language responses see

28% more international bookings

because guests feel valued when you respond in their language.

AI & Automation

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